28 August 2026
Juventus is proud to announce an exclusive multi-year agreement with P1 Travel, which becomes the Club’s Exclusive Authorized Ticket Agent.
As the only agency officially authorized by Juventus for this type of offer, P1 Travel will provide General Admission tickets in various sectors of Allianz Stadium for all Serie A, Italian Cup and UEFA competitions fixtures, helping to protect supporters and reduce the risk of ticketing-related fraud.
The agreement will also allow international supporters to attend Juventus matches through official, exclusive packages including accommodation, transport and unique experiences connected to the Club and the Piedmont area.
"We are proud and delighted to partner with Juventus and to become their Exclusive Authorized Ticket Agent.” said Joost Verwer, Partnership Manager at P1 Travel.
“Juventus is one of the most iconic and globally followed clubs in football and we are proud to play a role in helping fans from around the world experience the passion and atmosphere of the Allianz Stadium in person. We look forward to creating even more unforgettable matchday experiences together.”
“This agreement allows us to enrich the services available to our fans,” said Paolo Monguzzi, Stadium & Consumer Business Director of Juventus Football Club.
“After an outstanding season for Allianz Stadium, with an average attendance of 40,711 spectators and a 98.9% occupancy rate excluding the away sector, this collaboration marks a further step in our ambition to deliver a high-quality, 360-degree experience, especially for supporters travelling from abroad.”
This new collaboration strengthens Juventus’ ability to provide safe, accessible and engaging matchday opportunities to a growing international audience, while further enhancing the role of one of the Club’s most iconic assets.
