23 June 2026
To the tune of Eros Ramazzotti’s “Più bella cosa” – which has now become one of the most evocative elements of the pre-match build-up at the Allianz Stadium – we celebrate our love for Juventus: a genuine, deep-seated feeling that is shared by every fan and which, match after match, finds its natural place in the stands. Buying a season ticket means choosing to be there, to experience every moment of anticipation, every emotion and every moment in black and white, sharing a passion that continues to be renewed season after season.
Once again this year, three different subscription packages will be available: “BASE” and “FULL”, which cover Serie A only, and the “STAR” subscription, which also includes the four matches of league phase of the UEFA Europa League and the Italian Cup round of 16 – the ideal option for those who want to secure their seat at the best price, starting from €27 per match!
SALES PHASES
From 15:00 on Monday 29 June, 2025/26 season ticket holders will be able to renew their season tickets until Sunday 12 July, either confirming their current seat or choosing another from those available.
Credits accumulated during the previous season, however, will be valid until 23:59 on Sunday 19 July. To access the priority booking scheme and use their credits, season ticket holders must enter their Juventus Card number.
Also from Monday 29 June, it will be possible to purchase new season tickets in the sectors of the Allianz Stadium that are currently on sale.
From 15:00 on Monday 13 July, seats not confirmed by 2025/26 season ticket holders during the renewal period will also be available for purchase.
WHAT'S NEW
The new season will bring a major innovation: all stadium entry tickets will be 100% digital – a technological advancement aimed not only at enhancing the fans’ experience but also at significantly combating ticket counterfeiting.
By downloading the Allianz Stadium app, available by 13 July, 2026/27 season ticket holders will be able to load their season ticket directly into the app to gain access to the stadium and manage all the included services.
As a result, season tickets will no longer be loaded onto the Juventus Card, and members will no longer be required to hold one.
Additionally, in the days following the purchase of their season ticket, all 2026/27 season ticket holders will receive a code via email to activate the Black&White Membership free of charge, which grants access to numerous benefits, including participation in exclusive events and a 10% discount valid in-store and online.
SPECIAL PRICES
- UNDER 14: Starting from €325, the ‘UNDER 14’ ticket price in certain sections of the East and West stands is reserved for all boys and girls born after 01/01/2013. This offer is subject to the simultaneous purchase of a ‘BASE’ season ticket, in the same section, for an accompanying adult.
- UNDER 28: Buy your season ticket in sections 117 or 221 of the Allianz Stadium, and you can take advantage of this special rate starting from €529! This offer is reserved for supporters born after 01/01/1999.
PREMIUM SEASON TICKETS
Would you like to enjoy a season in the Allianz Stadium’s premium seats? From €3,400 + VAT, you can become a member of the Juventus Premium Club.
For further information, visit Juventus.com or email juventuspremiumclub@juventus.com.
JUVENTUS OFFICIAL FAN CLUB
Are you a member of a JOFC? Contact your President to find out how to buy your season ticket for the 2026/27 season. To become a member, find your nearest Official Fan Club now!
