09 October 2026
Juventus has unveiled the Forward Squad 26/27, the second cohort of startups selected for its open innovation programme, during Wave by Vento at OGR Torino.
Following the programme's first season, the 2026/27 edition welcomes a new group of startups that will work alongside the Club to develop pilot projects in two strategic areas: Sport Performance and Corporate Innovation.
First launched on 11 February 2026 at Allianz Stadium during "Forward. In Play – Innovation Takes the Field", the Forward Squad is the most hands-on expression of Juventus Forward, the Club's platform designed to identify, test and scale new solutions for the future of sport and business. Each startup joins with a defined role and clear objectives, to develop concrete use cases within the Juventus ecosystem.
Opening the session, Juventus Chief Club Affairs Officer Giorgio Chiellini reflected on the programme's first year: "I have been genuinely impressed by this first season. Forward was something we had imagined, and seeing it become real has been very rewarding. What struck me most about the startups was their drive to keep improving, their enthusiasm for working with us and their ability to turn every challenge into an opportunity to grow. That is exactly the spirit we want to carry forward with the new Squad."
The presentation continued with a panel moderated by Juventus Innovation Manager Carolina Chiappero, bringing together voices from both the outgoing and incoming Squads: Julia Nasi, Strategic Partnership Advisor at Veevi (Forward Squad 25/26); Verena Papik, Chief Emotion Officer at Talkalytics, and Roma van der Walt, CEO and Founder of Vitelle (both Forward Squad 26/27); and Flora Bell, Managing Director of TPF Labs at The Players Fund. The discussion highlighted the programme's broader ambition: to go beyond startup acceleration and act as a bridge between Juventus, startups, partners, institutions, universities and a wider community working at the intersection of sport, technology and applied innovation, with the support of international and Italian partners such as The Players Fund and Vitalmatch Accelerator.
With the Forward Squad at its heart, Juventus Forward confirms the Club's commitment to innovation as a driver of sustainable, long-term value creation in modern football, turning collaboration into a concrete tool to explore new opportunities, strengthen its ecosystem and shape the next evolution of the game.
The startups of the Forward Squad 26/27 are presented below.
The Forward Squad
Sport Performance
ForceTeck
ForceTeck is a sports technology company, spun out of the University of Bath, that provides lab-grade biomechanical analysis of athletes on the pitch using standard video footage. Powered by artificial intelligence, its solutions enable sports professionals to automatically profile their squad in minutes, identify players at high injury risk and inform return-to-play processes. Validated through over a decade of research, its core solutions extract athlete kinematics and external mechanical loads directly from video footage, with no wearable sensors, force plates or laboratory motion capture systems required. ForceTeck empowers professional organizations to optimize player performance, minimize injury risk and make faster, more confident decisions.
For Juventus, ForceTeck will support player profiling using slow-motion phone videos alone. Its biomechanical and AI models analyze players' physical, technical and reactive characteristics, and provide personalized suggestions to coaches on how to improve performance and minimize injury risk.
Discover more at forceteck.com.
NUHPRO
NUHPRO is an Italian FoodTech company building a multi-brand Food as Medicine platform.
For Juventus, NUHPRO will develop a personalized pre-workout whey formula for professional athletes, designed around specific performance, recovery and digestive-tolerance needs. The solution combines high-quality protein with functional ingredients in a clean-label formulation that can be tailored to athletes' nutritional requirements.
Discover more at nuhpro.com.
Vitelle
Organizations collect increasing amounts of female-specific data but lack the interpretation layer needed to convert it into better performance and health decisions. Vitelle provides that missing intelligence layer.
Vitelle will work with Juventus Women to operationalize UEFA's latest consensus on hormonal health and individualized female athlete monitoring. Moving beyond generalized menstrual-cycle phase assumptions, Vitelle will support establishing the foundation for longitudinal, individualized physiological baselines for players, to identify meaningful changes in how each athlete responds and adapts over time. The project will help Juventus translate female-specific data into practical performance and medical decision-making.
Discover more at vitelle.co.
Vokalo
Football analysis has always been on mute. Vokalo changes that. It is the voice layer of sports: wearables that capture what players say on the pitch, and software that syncs it to video and turns talk into the first structured dataset of team communication. Its patent-pending technology unmutes sports from the analysis room to the fan experience.
With Vokalo, Juventus opens the voice layer of football, turning how players communicate, lead and organize into data, adding the half its video has always missed and driving fully informed decisions.
Discover more at vokalo.io.
Corporate Innovation
CrowdIQ
CrowdIQ transforms live crowds into actionable intelligence. Combining high-resolution imagery with computer vision, it analyzes who is actually in the stadium and how fans behave throughout the event, including demographics, movement, attention, engagement and merchandise adoption.
This behavioral intelligence layer helps sports organizations uncover new revenue opportunities, improve fan retention, increase per-cap spending and deliver greater sponsorship value. By connecting real-world fan behavior with existing business data, CrowdIQ makes the live audience measurable and turns previously invisible crowd behavior into actionable insights tied directly to commercial and operational outcomes.
Discover more at crowdiq.ai.
Kanoa Solutions
Kanoa Solutions helps companies with complex buildings and large real estate portfolios consume less, operate better and reduce costs. It develops practical solutions to reduce water and energy consumption while making facility management processes more efficient, measurable and easier to scale across large organizations. Its focus is on high-impact interventions that deliver tangible operational and environmental results without adding unnecessary complexity.
For Juventus, the pilot will focus on reducing water consumption across the Club's facilities through the installation of high-efficiency faucet filters, specifically designed to optimize water flow while maintaining user comfort and functionality. The project aims to generate up to 35% water savings, reduce operating costs and lower the environmental footprint of the buildings, while collecting performance data to assess the effectiveness of the solution and its potential scalability across additional facilities.
Discover more at kanoasolutions.com.
SuperQuickQuestion
SuperQuickQuestion (SQQ) turns short, 60-second live video calls into a scalable fan engagement and rewards mechanic for brands and clubs. Fans earn a call with an athlete through a purchase, loyalty or promotional action, with every submission screened by an AI safety filter before it goes live. The platform already powers activations for FanDuel, Verizon and multiple professional teams in the US, and is expanding into real-time translation and in-stadium formats.
For Juventus, the pilot will explore how the SQQ format can deepen global fan engagement and open new sponsorship rights and data opportunities.
Discover more at superquickquestion.com.
Talkalytics
Talkalytics replaces text surveys with voice. Fans answer open-ended questions by speaking, and its proprietary model decodes 46+ emotions from each response. People are more honest when they talk than when they type, so brands get feedback that is richer and closer to the truth.
For Juventus, Talkalytics will run voice surveys with fans on the questions that matter most to the Club, from matchday experience to membership and partner activations, and deliver an emotion-level insights report each team can act on.
Discover more at talkalytics.com.
Vivilo
Vivilo transforms the way event media is organized and experienced. Its proprietary AI automatically matches photos and videos to the people appearing in them, allowing organizers to provide each participant with a curated gallery through a fully branded digital environment.
The platform can work alongside an existing digital media team or support content production directly, reducing manual sorting and accelerating post-event delivery. By making relevant content easier to find, access and share, Vivilo helps events extend their reach beyond the venue and build a more personal relationship with their audience.
Discover more at vivilo.ai.
WisyPlan
WisyPlan is the AI operating system for AEC (architecture, engineering and construction). Its multi-agent platform connects emails, documents, drawings, 3D models, schedules and site data, turning fragmented information into instant, traceable answers, early risk alerts, variation detection and constant project monitoring.
For Juventus, WisyPlan will unite Real Estate and Facilities Management around a single source of truth, so that RFIs, change orders and project decisions move in hours instead of days. Built with enterprise-grade security and human oversight, WisyPlan will help the Club deliver projects and maintain its stadium, buildings and infrastructure with confidence and in less time.
Discover more at wisyplan.ai.
Zaro
Zaro is AI transformation infrastructure: the governed data layer on which enterprise AI adoption runs. It connects an organization's systems of record into one live, structured account of how the business actually works. Agents and people read from and write back to the same layer, with permissions, audit and version history native to the data itself. Findings persist and compound: one agent's output becomes the next agent's input. Every AI project built on this foundation is faster, cheaper and more impactful.
For Juventus, the pilot aims to give the press office an intelligent Media Desk: a single, living context layer that brings together every mention of the Club and makes it easily accessible to the whole team. By supporting day-to-day work, the tool helps save time and streamline repetitive tasks, freeing the team to focus on higher-value activities. At the same time, it builds a shared knowledge base that grows with every use.
Discover more at zaro.ai.
