14 May 2025
Today, Juventus and adidas are proud to reveal the new Juventus home jersey for the 2025/26 season, with a fresh take on the club’s iconic stripes which have been offset and varied, then finished with timeless pink accents.
The new home kit encapsulates the essence of Bianconeri’s identity, paying homage to the rich history and youthful spirit that defines the team. Every day, ‘We Are Youth. Since 1897’ is the philosophy that defines an ever-evolving identity, guided by the same intensity and purpose that have driven us forward since the beginning. This spirit is present in full force in the new 2025/26 home kit, which sees the classic black and white structured lines re-interpreted in a bold new design, with different levels of thickness as a nod to an aesthetic seen across Italian fashion.
Pink detailing can be seen on the club crest, adidas logo and three stripes running down the shoulders in recognition of the club’s founding traditions.
Crafted for performance and to help provide world-class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology which has been created in close collaboration with players throughout the development process.
The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximise air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking and absorbent materials to keep the body feeling dry. Completing the look is the return of the TEAMGEIST collar, a design originally worn by international teams during the 2006 FIFA World Cup.
The on-field version and the fan version of the kits are now available in the Juventus Stores in Turin, Milan and Rome, and from the official Online Store
