21 July 2026
Juventus and adidas today unveil the new away shirt for the 2026/27 season. The design reconnects the Club with its origins, reinterpreting the iconic pink colour through a modern lens while incorporating the adidas Trefoil logo. In doing so, it brings together innovation for the highest level of performance with a strong connection to football culture and off-pitch style.
Before black and white became synonymous with Juventus, there was pink. Worn by the Club during its earliest years, the colour remains one of the most fascinating chapters in Bianconeri history.
Developed on a soft pink base, the shirt features a subtle engineered pattern inspired by the zebra, providing a powerful reference to the Club’s enduring symbol. The tonal graphic flows across the fabric, adding depth, movement, and a refined texture that brings past and present together in true Juventus style.
The collar, sleeve cuffs, and adidas three stripes across the shoulders feature bold black detailing, creating a strong contrast with the pink base. The specially redesigned collar construction provides a clean, contemporary silhouette that balances elegance and performance. The Juventus crest is proudly positioned on the chest, alongside the historic heritage-inspired adidas logo.
Designed to deliver elite performance, the shirt is made from a lightweight engineered fabric featuring a zebra pattern that enhances the fit and freedom of movement. Thanks to the integration of adidas’ latest CLIMACOOL+ technologies, the shirt supports efficient ventilation, helping players remain cool under pressure while optimising breathability during the most intense phases of play.
The 2026/27 Away Kit is available from today at the Juventus Official Stores in Turin, Milan, and Rome, and, as always, through the Bianconeri Online Store.
