A MUSEUM IN CONSTANT EVOLUTION
Since 2013, its offerings were further expanded: educational programs were introduced, tailored to the activities of participants, with the aim of bringing young people closer to the world of football and sports through the development of educational and creative activities.
During the 2015-2016 season, the Juventus Museum broadened its horizons: first with the J|Sport area, which showcases memorabilia from many athletes united by their passion for Juventus (such as Stefano Baldini, Tania Cagnotto, Dino Meneghin, Gregorio Paltrinieri, Federica Pellegrini, Giorgio Rocca, Tony Cairoli, Jean Alesi, Carolina Kostner, Roberto Bolle, and Maurizio Felugo).
On December 15, 2015, the Museum's multimedia offerings were enriched with the introduction of "The Team" area, featuring life-sized silhouettes of all Juventus players, along with an installation that allows visitors to "meet" holograms of some of them.
In October 2023, to celebrate the centennial of the Agnelli family's ownership, the new Trophy Temple was inaugurated. A more dynamic and interactive setting now celebrates the club's cups and successes, the true gem of the museum, which finds a new home and is enhanced with special effects, thanks to the help of technology.