For 128 years, Juventus has been much more than a football team: it’s a way of living and looking ahead. Being “youth” is not about age, but about spirit, the curiosity to explore, the courage to take the first step, and the confidence that everything can be improved.
This special week, coinciding with our anniversary, is an opportunity to share with our fans and community the same outlook that has guided us through every era: looking ahead with the same passion as always. From October 29 to November 3, Youth Week will celebrate the Juventus identity through sport, art, music, culture, and innovation, six days to explore every shade of our world, between past and future.
We are Juventus. We are Youth. Since 1897.
Youth Week Events
Juventus crosses contemporary culture
Allianz Stadium – October 29
Youth Week opens at the home of Juventus, the Allianz Stadium, during Juventus–Udinese. Fans will take centre stage, becoming the protagonists of exclusive content celebrating Juventus’ birthday while sharing their black and white stories and emotions.
Art as the Playground of the Future
Always close to artistic expression and creative exchange, Juventus will feature in two initiatives that fuse sport and art.
- Artissima Junior – October 31 to November 2
Artissima and Juventus have renewed their partnership launched in 2018, reaffirming their commitment to reaching a broad and diverse audience and promoting art and play as tools for growth, inclusion and discovery.
This year, artist Stefano Arienti presents Mondi in Gioco (Worlds at Play) – a “geography of imagination” that encourages young creators to reflect on the importance of children’s presence in every society, each with its unique ability to nurture potential through the universal language of free play. - Pinacoteca Agnelli – from October 31
The Allianz Stadium becomes the protagonist of the latest work by American audiovisual artist Paul Pfeiffer, winner of the 2024 Premio Pista 500 by Artissima, with Vitruvian Figure (Juventus) – a site-specific installation on the Pista 500 at Lingotto. The concept unfolds as an immersive sound installation, accompanied by a large-format image displayed on billboards at two different points along the track.
Music and Cultural Crossover
C2C Festival – October 31 to November 2
Juventus will once again take part in one of the most visionary stages of contemporary music. Since 2019, this collaboration has been a meeting point between two worlds that share the same attitude: breaking boundaries and anticipating the future.
The Juventus Platform, located in front of the main stage, will be our experiential hub, a place where music, art, and sport merge into a shared language. Here too, Juventus is more than football: it is culture, experimentation, and connection with an international community that lives the present with eyes set on tomorrow.
Pop Culture
Lucca Comics & Games – October 29 to November 2
Once again this year, Juventus will take part with Team Jay, the first animated series ever created by a football club, speaking to younger audiences about inclusion, friendship, and teamwork. Fans will enjoy an immersive augmented reality experience that lets them interact with Jay and step directly into the world of the show. This project continues to be a key tool for creating deep emotional connections and inspiring reflection on themes and values that are fundamental to the Club.
Digital and Innovation
As always, Youth Week activities will be amplified through the Juventus Creator Lab ecosystem, which on Thursday, October 30, will present Future Stars — the debut episode of the latest Juventus Creator Lab Original, produced in collaboration with EA and Rising Ballers, Juventus’ new media partner. This three-part series follows the journeys of the young players from Juventus Next Gen and the U-20 team, as they take part – for the first time – in the Premier League International Cup.
